Halva

About the project

A commercial for Sovcombank's Halva card. The visual language is built on the contrast between oriental motifs and a modern metropolis, which makes every shot memorable. The 3D cards are seamlessly integrated into the live-action footage, matching camera angles, lighting and movement.

What I did

• 01Animation of the Halva cards to match the motion and composition of each shot.
• 02Shading: card materials — plastic, embossing, texture.
• 03Rendering of passes for integration.
• 04Integration of the CG cards into the live-action footage.